HRA Pharma will host its first hackathon to create new solutions supporting women in their contraception journey: from getting informed, to choosing the right fit for them, finding ways of monitoring their contraception…


Let your creativity loose: wearables, mobile apps, serious games... Pick your tools to come up with the best innovation in the field! Ready?


Oh, and have no fear, no in-depth knowledge of contraception is required for this challenge. We'll have plenty of workshops to give you the basics!

48h to improve women's contraception journey

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Feb 4

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Registration

open

March 18 > 29

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Ideation

phase

March 29 > 31

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Hackathon

@ Sense Space

The hackathon is victim on its own success and is currently sold out. You can still register to the waiting list.

PERSONAS

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You will create solutions for women such as Lola, Georgia and Sandra, but also for pharma experts like Sophie. Learn more about them and their needs:

Pill experience and compliance

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Lola

Lola is on the pill, and it works for her. Yet sometimes she forgets to take it — so she’d like to get better at remembering to take the pill at the right time each day, and know what she should do after missing a pill.


Digital

contraception

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Georgia

She doesn’t want to take hormones, so the pill, IUD and implants are not an option. She doesn’t want to get pregnant yet. She would like to know when she’s at risk of pregnancy (and when she's not) in a snap of a finger!


Contraception education and guidance

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Sandra

She's at the start of her sex life. She doesn’t know what the best contraception for her is. She finds it quite complicated as there are so many options! She would like to get some advice but it's not a topic she wants to discuss with her mum or a doctor.


The experience in the pharmacy

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Sophie

Sophie wants to avoid getting involved in a long conversation at the pharmacy about embarrassing topics such as contraception.

Yet pharmacies are very convenient “health centers”, with flexible timings. It would be fantastic to have good contraception advice and discreet contraceptive provision without having to interact with the pharmacist.

PRIZE POOL

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1st Prize

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€5,000

2nd Prize

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2

€3,000

3rd Prize

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3

€2,000

1

PROFILES

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Who can attend this hackathon?

Marketers

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Developers

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Designers

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Health experts

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Startups

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Any other super power!

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The hackathon is victim on its own success and is currently sold out. You can still register to the waiting list.

MENTORS

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Experts will help you co-create these solutions in 48h!

Camille

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Head of Medical Affairs

Women’s Health
@ HRA Pharma

Janet

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Global Marketing Lead

Women’s Health

@ HRA Pharma

Stéphanie

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Director of Innovation

@ HRA Pharma

Uta

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Consumer Insights Lead

@ HRA Pharma

AGENDA

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Friday, March 29th 2019

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19:00

19:30

20:00

20:30

21:00

21:30

Welcome

Introduction

Idea Pitches

Dinner

Workshop Consumer Insight

Code all night long

Day 1

Saturday, March 30th 2019

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09:00

11:00

13:00

14:00

20:00

21:00

Breakfast

Mentors checkpoint

Lunch

Teamwork

Dinner

Code all night long

Day 2

Sunday, March 31st 2019

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09:00

10:00

11:00

13:00

15:30

16:00

18:00

18:30

Breakfast

Workshop Pitch

Technical tests

Lunch

Code is over!

Final demos

Winners announcement

Closing cocktail

Day 3

VENUE

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Sense Space

11 Rue Biscornet

75012 Paris

CONTACT

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Noëmie

ORGANIZED BY

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